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Lance Armstrong twittert sich zurück in den Aktivsport - Jürg Fraefel

Lance Armstrong twittert sich zurück in den Aktivsport

Apr 5, 2009 | Mediengesellschaft, Mobil | 0 Kommentare

Der Twitter von Lance Armstrong, x-facher Tour de France-Gewinner, nun auf bestem Weg zum Twitter-Rekord. So tönt’s: «Got the kids off to school.» Oder: «Just picked the kids up at school.» Weiter: «About to take the Armstrong kids to school.» – Belanglos würde man sagen. Doch damit sagt Lance viel: «Ich bin ein guter Vater, mehme mir  Zeit für meine Kinder». Oder: «Trotz Frauengeschichten, Familie ist für mich wichtig.» Weiter: «Kauft meine Marke, ich bin wieder dabei, beim Rennsport.»

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Auf jeden Fall kennt Armstrong die Funktionsweise der Twitter-Marketingmaschine bestens. Gegen ein Dutzend Twitter-Einträge pro Tag und 492’171 Followers.
Hier geht’s zum Twitter von Lance; hier zu seiner Website.

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